Working too hard
We help you work less for more money...
we help reduce the downward pressure on your prices
we help reduce your customers complaining over price
we help you increase your margins
we help reduce the number of customers that aren't paying you on time
we help to increase your bank balance
we help to stop you working too hard and too many hours and ultimately
We help you make enough money
The most common underlying change to achieve these is the correct way of pricing.
Unfortunately most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers.
Without understanding the numbers, pricing strategy and price psychology most small businesses end up competing on price with no real differentiation in the market.