Working too hard

for too

little money

We help you work less for more money...

  • we help reduce the downward pressure on your prices 


  • we help reduce your customers complaining over price

  • we help you increase your margins

  • we help reduce the number of customers that aren't paying you on time

  • we help to increase your bank balance

  • we help to stop you working too hard and too many hours and ultimately

  • We help you make enough money

The most common underlying change to achieve these is the correct way of pricing.

Unfortunately most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers.

Without understanding the numbers, pricing strategy and price psychology most small businesses end up competing on price with no real differentiation in the market.