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Working too hard

for too

little money

We help you work less for more money...

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  • we help reduce the downward pressure on your prices 

 

  • we help reduce your customers complaining over price

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  • we help you increase your margins

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  • we help reduce the number of customers that aren't paying you on time

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  • we help to increase your bank balance

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  • we help to stop you working too hard and too many hours and ultimately

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  • We help you make enough money

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The most common underlying change to achieve these is the correct way of pricing.


Unfortunately most businesses use emotional pricing, which comes from a lack of understanding of pricing strategy; reacting to gut feel and emotion rather than the facts. Rather than from a proper understanding of the numbers.


Without understanding the numbers, pricing strategy and price psychology most small businesses end up competing on price with no real differentiation in the market.

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